Collection: Professional Brand Identity and Development Packages

We are offering three professional brand identity and development packages.

There’s so much more to professional services branding than a colorful logo and new look. In fact, your brand is the impression of yourself (if you are an actor, filmmaker, or blogger) makes in the minds of your potential prospect and your audience. And that impression is formed at many touch points. 24/7 Publicity can help you identify these touch points and build engagement at each one.

Every brand consists of two components:

Reputation  x  Visibility = Brand

                                     

Our branding services address both of these critical factors — raising the profile of your brand's expertise.

24/7 Publicity brings a refreshing scientific approach to branding. Our advice and methodology are informed by our research to uncover the tools and techniques that actually work in the real world. Stop wasting your marketing budget and start building a brand that enhances your visibility and reputation.

To develop an even deeper understanding of the entertainment industry, we conduct ongoing research into the professional services brands.

The term “branding” is often misunderstood by actors, filmmakers, writers or even small film studios, not because it’s their fault, but because it’s bandied around by people who don’t actually understand the broader marketing principle it arises from.

One of the things that makes an actor or filmmaker famous is that people — individuals who watch their performance or film — love “something” about that particular film or actor. That something which they love is an aspect of that actor’s branding.

For producers, directors and others who hire them, there’s a star actor’s type and demographic description, but there’s also that star’s reputation — another part of their branding, which makes the industry pros want to or not want to work with them.

Branding is inescapable if you want to be a known talent — known by the industry or the viewing audience. It’s simply inescapable.

The confusion most often lies in understanding how an actor’s or a filmmaker's brand arises and comes into being for a given talent. In reality, it emerges as an agreement from both sides — for example the actor and the audience. Who does the actor present themselves as and who does the audience see them as or buy them as? As long as the two come together… you have a starting point for a brand. Marilyn Monroe, case in point.

Early on, however, the most important thing for actors (after becoming a strong actor) is to understand as fully as possible what type you are, what unique quality you bring to the table, and then to amplify that to make a stronger impression…. thus creating a stronger brand that is authentic and unique to you. As an actor, the golden word is authenticity – not only in your work, but also in your life. Any actor who is striving to be liked, is confused. And confusion is indifference, and indifference is death in branding! Casting directors, producers and agents can smell it from a mile away. The actors who consistently book jobs are the ones who don’t care who likes them or who doesn’t like them, they’re just doing their job.

This applies to your acting toolkit – your headshot and showreel. Both need to work in harmony. When you walk into an audition room, or a meeting, you don’t want anyone to be confused about your brand. If your headshot is sending one message, and your showreel another, and both aren’t authentically you, then you’re actually making the casting director’s job harder. They want someone who is not confused by themselves, so simplify your assets and present a unified, authentic image.

Branding is, essentially, how you tell your story and communicate yourself to your community. A branding campaign (conscious or not) is akin to “a slow burning fuse” – your message is getting out there day by day, bit by bit, and your audience learns more and more about you as you share your stories. If you are active on social media, you can probably grasp how the idea of progressive storytelling (of self) and

Welcome to 2019, where we send more messages over Facebook than we do in person, have verbal punch-ups on Twitter, and live our best lives through Instagram stories. Choose your platforms, and use them wisely. Instagram is a visual platform, Twitter is a place for celebrities, politics and opinions and Facebook is a place for stories, advertising and news. There’s also LinkedIn, Tumblr, other blogs. You don’t have to be on all of them, just find what works for you.

The best actors, and certainly the highest paid actors out there, all have a brand, and they bring that to every role they play. And that is why they keep getting hired, and why they get paid so much to do what they do. Because we love watching them on screen.                                                                    

Your beliefs and your values = your signature. What do you bring to the role? To the words? To the film/series as a whole? This is the conversation Casting directors will have over and over again in the casting process – what does this actor bring to this role?

The point is not to make yourself irreplaceable, but just to find out what inherently makes you irreplaceable.

Don’t get too bogged down in likeness, ethnicity or age – think personality traits, vibe, essence, values, emotional quality.

“What’s his/her social media following?”

This is now the burning question in casting rooms. Not, “can he/she act”, but “how many Instagram followers does he/she have”. It sucks, it really does. Because acting has nothing to do with Instagram. And yet, it has EVERYTHING to do with Instagram. With streaming, and the online content revolution, it is becoming harder and harder. Social proof mitigates risk for producers, it is guaranteed money, and this is why you’re losing out to Instagram models and influencers without an ounce of acting

What’s the purpose of a personal brand?

Obviously, first and foremost the purpose of developing a strong personal brand is to get more work, to improve your career, and to become more successful at whatever it is you do. A personal brand is all about leveraging yourself so you can influence the particular target market that you’re trying to reach. You’re building a promise with your audience about what you can provide them. The strongest brands have perfect alignment between what they promise to offer customers or fans and what they end up delivering.

Your personal brand and personal image are different. Your personal image is the set of qualities that your friends would say to describe you, such as your physical characteristics, style, personality, likes and dislikes, and so on. While your personal brand is how others will perceive you, particularly in a work setting. Your personal image is something that people will formulate, who know you and have been friends with you before, but a personal brand is more how the public will perceive you and the work that you do. They say that in the best circumstances, your personal image will be a direct reflection of your personal brand. But it doesn’t have to — people do go out and create personas that are slight or extreme exaggerations of who they are as a person all the time.

                                         

Why is personal branding so important for actors and entertainers?

Personal branding is especially key for performers because you are your product — your look, talents, and physical body is your selling tool for landing jobs. This is why being cognitive of your brand and creating something that’s authentic to you and your skill set is going to be a big difference maker in the success of your career. Also, there is simply too much competition and too many people in your same talent and look bracket that you have to find a way to create an advantage for yourself. You do this by creating a strong personal brand that sets you apart, highlighting what makes you uniquely you.

What are some key platforms that actors should use to execute their personal brand effectively?

but here are a few of the key platforms:

Website & Social Media: In order to effectively build and maintain a personal brand, you will have to be active in the online space. That’s where you’ll be able to build communities of fans and followers, as well as get the most traction with the least amount of work. If you’re serious about developing a strong brand for yourself, then you need to create a network hub online where you’re active in conversations and people can have access to your work and contact information.

YouTube (web series/comedy channel): Again, we’ve touched on this before but creating your own projects on YouTube is the most common theme nowadays for performers and comedians. It’s a way to potentially avoid the long and tedious audition process and build an audience for your work, which can bridge you into more traditional film opportunities if you get enough attention with your channel or web series.

Blogging: While creating an actual written blog will take a lot more time and effort, it’s definitely a great way to actively build your personal brand. By building a voice through your writing, you will be able to reach your desired market and connect with other actors who’re going through similar experiences as you. Considering how tough the business is, finding other like-minded people is going to help you to build confidence and gain some different insights and perspectives into the industry.

Your goal with personal branding is to communicate 3 things:

  • Who you are
  • What you do
  • What makes you different, or how you create value for your target market

Here are some important rules and guidelines to follow by in order to execute a strong personal brand:

Be authentic and inject your personality into your brand: As an actor, your brand is YOU and what can bring to the different characters you play. Just like you would in the audition room, you want to show off your personality and give everybody a taste of the type of person you are. You need to show people that you would be a pleasure to work with and are a quality person on top of your acting skill. You can do this by talking very openly and candidly to your followers online and creating a real person who others can relate to. Most importantly, just be yourself and leave your ego out of it. There are enough people who achieve a little bit of “social media fame” and think they’re King of the Net. Also, if you want to gain an advantage over others and give people something unique, then just be yourself, as nobody will see things exactly the same way you do.

You must have passion for what you’re doing: Obviously your brand will suffer if you don’t love what you’re doing. Treat your own brand as a labour of love and a unique voice that others can connect with. If you don’t love what you do and force your way through it, people will be able to tell and you will lose motivation over time to continue building your brand.

Simplify your message: The best brands communicate a lot of information with very little. That’s because a strong brand is simple but it ignites a very specific emotional response. For you, it will come down to communicating very simply what you do and what you can offer your followers. Perhaps it’s just a fan page where people can follow you and ‘like’ you if they know your work, but if you want to create a stronger brand then you will need to provide value to your followers and communicate what that value is. Is it acting tips? Funny quotes? Hilarious articles that you find, or write? Find out what your message is and make it simple.

Engage your followers: This is one of the least interesting social media tidbits, but it’s always important to mention because people often forget about it or get too lazy and don’t do it. Always make sure you’re engaging with your followers as often as possible to create that two-way dialogue.

We’ve all been creating a personal brand in our lives, but most of us have been doing it passively. It’s now time that you take control and start to take the active steps to understand what yours is and make sure you’re communicating it to the world in the right way. So do so by creating something that is authentically you and something you can be excited about growing into the future.

You'll define what it is about you that makes you unique, and what you want to tell the world about yourself.

Using what you learned from WEEK 1, you'll gain valuable insight into what DIRECTORS, PRODUCERS, AGENTS, CASTING DIRECTORS & MANAGERS are looking for, so you can prep yourself on HOW to market yourself to the industry. 

You'll establish what marketing channels you're currently using and how we can add to them.

A plan of attack. You'll delve into channel marketing and how prepared you currently are, BUT MORE IMPORTANTLY how you're going to execute your plan. This plan will help you effectively promote you & your career.

Valuable insight into the world of CONTENT creation and how to utilize and promote your BRAND via SOCIAL MEDIA PLATFORMS.

Personal branding is the practice of marking yourself and your career as a brand. By creating strong personal brands, the aforementioned celebrities are famous for more than just their talent, but also for the values, attributes and ideas they represent.  

Clearly, with this new casting climate, it is crucial that aspiring actors have a consistent presence on social media. An aspiring actor cannot afford to disregard the leg up that social media provides towards getting discovered; actors need to use these platforms to establish their personal brand and showcase their talent.   

Your first order of business should be to create an authentic brand that will attract a following and stand out to casting agents. Although the goal of this endeavor is ultimately self-promotional, you should strive to be genuine when creating an online presence. Don’t be afraid to show your real personality. Use YouTube videos, photos on Snapchat or Instagram, and frequent posts on Facebook and Twitter to create an authentic online persona. Demonstrate what makes you unique as an actor and as a human being.  

Think of social media is an easy way to self-publish. With some effort and ingenuity, you can showcase your talent, putting your brand in front of an infinite online audience. Find a way to create content around your skills that demonstrate your interests and abilities. For example, try creating a short film that highlights your acting and directing talents and posting it on your YouTube channel, then advertise it on Facebook and Twitter. Make sure you create content that is unique and authentic to your personal brand.

Consistency is key. The nature of social media dramatically levels the playing field; while in many ways this can be advantageous to you, it also increases the competition. Take the long view and remember that stardom doesn’t happen overnight. You need to put your efforts towards curating a large following and, to do that, you have to consistently generate high quality, engaging content on select platforms. Don’t overextend; you don’t need to be everywhere. Choose which platforms you intend to focus on and show up

Building a brand is not as easy as it looks. Making a name for yourself requires a plan that is personal and strategic. We provide years of branding research and experience to help you position yourself has the go-to person in your industry. 

Think back to some of your favorite cinematic characters who had to embark on a journey and complete a series of tasks in order to reach their destination (i.e. Harry Potter, Dorothy (The Wizard of Oz), Indiana Jones, Luke Skywalker, Frodo. One common thread woven through each of these characters is that in order for them to reach their destination, they first needed a firm understanding of who they are, what skills they had or didn't have that would be instrumental in completing the task at hand (strengths and weaknesses), and the overall value that they bring to their team and community. They needed to know their story. And so do you!

Before you showcase your brand to the world, you first need to define it. Defining your brand takes a great deal of self-examination and intelligence gathering. Although, as an actor, you'll probably spend most of your career playing someone else, any good acting coach will tell you that in every role you perform there is a bit of you in that character. In the same regard, in order for you to make it past "hello" with any good industry pro, it's probably best to have a firm understanding of who you are (what drove you to your acting career), what qualities you bring to the table (what do you have that others don't) and your value (why should anyone invest in you).

We can create an amazing brand identity for you.         

Brand identity pricing packages

Different clients have different needs. Below are a variety of brand identity pricing packages. These are our standard package prices. If you need something different, we'll be happy to put together a custom proposal.

 

4 products
  • The Marketing & Branding Strategy For Your Brand Sale $199
    The Marketing & Branding Strategy For Your Brand Sale $199
    Regular price
    $325.00
    Sale price
    $199.00
  • Ultimate Brand Identity and Development Package $850
    Ultimate Brand Identity and Development Package $850
    Regular price
    $850.00
    Sale price
    $850.00
  • Standard Brand Identity and Development Package $650
    Standard Brand Identity and Development Package $650
    Regular price
    $650.00
    Sale price
    $650.00
  • Brand Identity and Development Package Sale $450
    Brand Identity and Development Package Sale $450
    Regular price
    $595.00
    Sale price
    $450.00