Collection: SEO - Search Engine Optimization Services

An introduction to SEO Management Services

Our SEO Management services work to develop an online presence through the use of technical, content and strategic SEO techniques. This results in a better search engine performance for highly relevant search queries, targeted toward high-intent searchers. We balance flesch kincaid readability and a psychology-centric people-focused approach, with data-driven analytics-led techniques to help us to achieve success. 

Put simply, SEO Management, works to develop a business’ online presence. When working on an SEO campaign, we look to answer two main questions:

  • How can we give more internet users the opportunity to see this website via a search engine?
  • How can we entice more internet users to click on the link when they see it?

The goal of all good SEO is to make sure that not only is your website seen more often, but that the people who see it are potential customers. We use our data-driven approach to discover:

  • Who your potential customers are.
  • How they use search engines.
  • What language they use to find businesses like yours.
  • What they expect when they visit a website like yours.
  • This allows us to target and optimise your website to reach the maximum number of potential customers through search engines such as Google and Bing.

SEO is often advertised as a standalone service, but most businesses we work with prefer a more complete approach, opting for a campaign that also includes PPC. This allow us to take our knowledge and expertise and build a cohesive marketing campaign that places the business goals as our top priority in all areas.

Data Analysis for SEO Management

Data analysis forms the core of the novi approach to SEO management, and allows us to focus our campaigns on the things that really matter to your business. One of the very first things we’ll do with you during the campaign is make sure that your data is secure, accurate and accessible. Google Analytics and other data collection platforms can be complicated to set up, and it is our mission to make sure that all decisions made regarding your website are based on accurate information, which we are then able to discuss and share with you and your stakeholders.

We use your website analytics to get a clear picture of how your site is doing, answering questions such as:

  • Which pages are most popular with visitors that convert?
  • What devices are people viewing your website on?
  • Where are your visitors based, geographically?
  • Which search queries drive the most value for your business?

This gives us a basis to begin optimising your website to bring in not just more visitors, but ultimately, more value.

We build our strategies on data, but not just your data. We also look at your industry, your competitors, general consumer trends, seasonal peaks and troughs, and research into what else makes your customers tick. All this means we can be efficient with our time and yours, ensuring that we make decisions and implement ideas that are solid, thought out and goal-driven.

Technical SEO Management

SEO Management is not just about you and your customers, it’s also about the technology that drives your website. The novi.digital team includes technical specialists that can delve into the architecture of your website to find, troubleshoot, fix and optimise issues that may be negatively affecting your performance in search engines.

Here’s a few examples of the sort of thing that our technical SEO team can help you resolve:

  • Multilingual SEO. Is your English website competing with the French version in French-language search results?
  • Page Speed. Is your website significantly slower than your peers in your industry?
  • Website design. The newly redesigned version of your website looks great, but the search engines can’t find it.
  • Title and Meta. Search engines are changing the title and description of your website to something you don’t like when you appear in results.
  • Google Analytics. The site’s Google Analytics data looks wrong, but you don’t know why.
  • Site Security. Installing an SSL certificate has made your visitor numbers drop significantly.
  • Technical SEO. Each of our SEO campaigns begin with a technical SEO review. This ensures that we are building your on-going campaign on the most solid foundations.

We are familiar and comfortable with a wide variety of website content management systems. No matter how complex or customised your website is, we’ll be able to help.

SEO Management Strategy

At novi.digital, we keep your business goals in mind when we build your SEO strategy. Once we have reviewed your data, your customers and your industry we share our findings and insights with you. We then work with you to create a strategy that works for your business with realistic and achievable milestones. By doing so this ensures that we support you, your team and your stakeholders throughout. 

Your SEO strategy, built with your input and our specialist expertise, will grow and change over time as your business and the internet adapts to new innovations and technologies. We create strategies that are able to evolve over time and keep pace with technology and your industry, ensuring your business can remain ahead of the curve with its digital presence.

The language of the SEO industry can be full of jargon. Three-letter acronyms are abundant, alongside obscure technical terms and verbs in unusual places. We deliver our SEO strategies in unambiguous and clear language, ensuring that all parties involved know what is being done, why it’s being done, how it’s being done, and what happens next. We are also happy talking in technical language with your in-house IT, business KPI’s with your marketing and business development teams, and sales strategy with your sales team.

SEO Consultancy and Training

If your company has an in-house team that you’d like to up-skill, we can turn our SEO expertise into a custom training plan for your business. We run SEO training sessions for absolute beginners all the way through to website superstars that are looking for a refresher course.

SEO Consulting

If you have a team of internet superstars ready to do the technical work, we are always happy to provide our knowledge on a consulting basis to help guide your team to SEO success. As well as regular meetings and guidance, we can be at the end of the phone or email if you need to ask a quick question about work being undertaken.

SEO Audits

An SEO audit is a fairly large undertaking, at the end of which you will be presented with a variety of documents of our findings and recommendations. As with everything we do, we include all necessary data and technical information you will need to move forward with your SEO ambitions. Most importantly we start with a simple and clear road-map to optimising your site as per our recommendations.

SEO Reporting

Our managed SEO campaigns include a reporting element as standard. We ensure to keep you updated as to the performance of your website in as more or as little detail as you require. For higher tier clients, we provide a custom reports which detail our successes and where there are opportunities for further improvements. How reporting is delivered is almost entirely up to you, based on the metrics you are interested in. We agree to work to any internal KPI’s you have and align to these in our reporting. Our aim is to build you a solution that works with your existing setup and our methodology.

This can take the form of a monthly report and/or an ad-hoc performance summary. 

The most important considerations in SEO reporting is that:

  • The information presented is accurate.
  • The information presented is understood.
  • The metrics we use to define success are also important to your business.

Want to work with us?

Throughout our SEO Management services, we work to develop a business’ online presence through the use of technical, content and strategic techniques. This result of which is better online performance on Search Engines for highly relevant search queries, targeted toward high-intent searchers. We balance flesch kincaid readability and a psychology-centric people-focused approach, with data-driven analytics-led techiques to help us to achieve successes each and every time.

Why Is SEO So Important?

If you don’t have time to read the whole article on why SEO is so important here’s a quick recap:

  1. It’s Profitable
  2. Gain Control Over Your Business Development
  3. It Makes Users Happy
  4. It’s Predictable & Sustainable
  5. SEO Builds Trust
  6. SEO Is Quantifiable
  7. It Puts You Ahead Of The Competition

The SEO Landscape

  1. As a business owner you’ve definitely come across the term SEO, or Search Engine Optimisation. You may be asking yourself though what it even is, and why SEO is so important for your business.

    Let’s explore.

    Starting your own business requires huge amounts of work and preparation. You must formulate ideas around your products and services, think up a company name,  create a supply chain, make an awesome website, all with what little capital you have raised. After this, you have a business! But your business is nothing without customers, is it? This part of the equation is vital of course. You can only make money when consumers visit your storefront and website, and purchase what it is you’re selling.

    You might think that once your website is live, you’re done! That’s not the case, sadly.

    Some entrepreneurs build themselves the most amazing website with the best interface and experience, this is an enormously important first step. However when it comes to creating a fully-fledged and effective marketing campaign around your business, there are more elements needed.

    Search Engine Optimisation & The Importance Of SEO

    Most importantly, your website should serve a singular and integral purpose, which is to bring your business customers. According to research  consumers buying proclivities are positively influenced by engagement in marketing tactics such as products found in search, customer reviews, and online articles. These activities are all inbound marketing strategies that draw in traffic to your website.

    To get the most out of your site, it must be search engine ready. If this means you have to spend time learning about search engine optimisation (SEO) then so be it! A common option for success is to outsource these tasks to a reputable professional digital marketing agency who works on SEO for many companies daily, and understand the intricacies of the industry already. Although you may not have a lot of capital as a small business, return on investment can be high.

    A website is not simply something to fill a space on your business cards and flyers. For successful businesses large and small, it is the cornerstone of their strategies, and if you’re thinking of creating a business it has to be too.

    Why SEO Is So Important For Your Business:

    • It’s Profitable

    Once you’re generating a decent volume of traffic you will find your sales, or leads, going through the roof. Traffic from Search Engine Optimisation has a very significant chance of converting, as they tend to have high purchasing intent and you were one of their top choices when it came to selecting you on Google. When you first get started with SEO it is a long-term investment but it is sure to pay off when done right.

    • Gain Control Over Your Business Development

    We hear it time and time again that people’s Facebook or Google ad accounts were suddenly suspended or both legitimate and illegitimate reasons. Sometimes they are reinstated but sometimes, for possibly a minor mistake, you can permanently lose access to your data. In other cases, we’ve seen how the change of Linkedin’s subscription model for their premium users impacted people’s ability to generate business. If you’re solely relying on online advertising or lead generation through a third-party platform like Google Ads, Facebook/Instagram Ads, or Linkedin, you’re never truly in control. A simple change in the algorithm can spell disaster. Futureproof yourself and invest in SEO services alongside your other channels.

    • It Makes Users Happy

    Have you ever had to use a website that was poorly optimised, not mobile friendly or awfully slow to load? Have you ever tried to use a government website? They are usually clunky and confusing to use, which leads to user frustration. In the case of government websites, we often don’t have the choice about whether we use the site or not; we simply have to. In the case of your business, this usually doesn’t apply. People have a choice to leave for your competitor’s website that doesn’t have these issues. So, you’ll want to keep your users happy.

    The best Search Engine Optimisation services take into account user experience covering load speed, ease of use and mobile compatibility. Not only do you end up ranking higher, but your rate of conversion is likely to go up as your user experience goes up.

    • It’s Predictable & Sustainable

    Once you’ve reached the sacred #1 spot on Google, you’re usually pretty keen on keeping it. The longer you’re on #1 spot the harder it will be to dethrone you. Regularly monitoring your competitor’s websites for updates and attempts to take your #1 spot will help you in being proactive about your business, rather than reactive.

    Continuous maintenance and improvement of your already great content will do wonders for you. It is unlikely for you to lose #1 spot overnight.

    • SEO Builds Trust

    Everybody knows getting to the top spot of Google takes time, effort and money. Authority is earned and built on over time. It doesn’t happen immediately.

    Once you’re there you attract an incredible amount of trust and credibility. It’s similar to getting thousands of likes on your social media posts. There’s a reason people are engaging, and there’s a reason Google is ranking you #1.

    • SEO Is Quantifiable

    “Here are the keywords you wanted to rank for, here is where you were ranking before, and here is where you’re ranking now.” Pretty straight forward, and a conversation we have on a monthly basis.

    SEO is that simple to track. Measuring the impact of SEO on your business is another thing, though. While we might be ranking you for Keyword X, you will undoubtedly begin increasing your rank for search phrases related to Keyword X. It’s incredibly powerful stuff.

    • It Puts You Ahead Of Competitors

    Looking at all the benefits that SEO can have on your business’ digital presence, there’s really no doubt that it will put you ahead of the competition. You’re improving the experience users have on your site, you’re driving more people to this improved portal, you’re (hopefully) creating plenty of helpful content, generating more leads and work for you, allowing you to improve your business and your overall service to your customers.

    SEO is a digital marketing superfood. You should be on it!

     

    Why Is SEO So Important?

    A great website is designed to attract audiences organically by pulling in inbound traffic. Search engines are there to help you do so, and by utilising tools and processes to increase search engine optimisation, your potential customers will be able to find and buy your products or services faster and easier! If this is all too much for you then you should perhaps consider soliciting a professional digital marketing agency to help you with a tailored SEO services..It is paramount that every business takes advantage of these tactics, as SEO is so important to your business.

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